— Mockup pack · 2 May 2026 —

Four website concepts
for The Tyre Soldier

Built on the existing brand — black, military gold (#D4A017), olive, red — pulled from the van livery and current site. Goal: amplify the premium signal already present (van against columned-building hero), maximise trust + conversion, and keep Matt's identity intact rather than rebrand.

Read the design doc → View Option A in full
★
Our recommendation

Ship Option A — Refined Daylight as the launch website. It pulls the van's gold + olive onto a clean editorial body, lands the trust signals fast, and keeps Matt the operator front-and-centre. Layer in Option D — Black Label in month 2 as a premium sub-brand for fleet directors and marque vehicle clients without diluting the main brand.

★ Recommended · Launch

A · Refined Daylight

Light editorial layout with full-bleed van hero, six-card service grid, founder story panel. Cream + paper background with gold + olive accents pulled from van livery. Most accessible for cold visitors, broadest fleet-vs-retail appeal.

Hero · Trust band · Services · Story · Coverage · CTA Open full →
Alternative · Dramatic

B · Cinematic Dark

Deep black canvas with a dramatic radial-vignetted hero, glowing gold accents, JetBrains Mono microcopy. Live "24/7 Emergency" pulse ticker. Highest trust signal for emergency callouts and fleet directors. Risk: less inviting for cold retail.

Hero ticker · Stats bar · 6-tile service grid Open full →
Alternative · Magazine

C · Editorial Split

Magazine masthead, split hero (text left / van right), three-column service lines with i/ii/iii numbering. The most "Tatler" treatment — Cormorant + Playfair, image captions like a feature article. Strongest single-page narrative.

Masthead · Split hero · Three service lines Open full →
Second brand · Premium spin-off

D · TS · Black Label

A second brand built on the first — "Black Label by The Tyre Soldier". For marque vehicles, fleet directors, concierge clients. Cormorant Garamond, bronze + champagne gold, unmarked-van option. Doesn't replace the main brand — extends it upmarket without diluting it.

Sub-brand mark · Hero · Concierge spec Open full →